Deciding which cause to support through your business isn’t easy. There are so many wonderful charities out there doing brilliant work in the community. So if you can only support 1 or 2 of them, how do you choose? Having gone through the same process last year, we’d like to share how we came to our decision.
Before you even start looking at who you want to support, you first need to consider the what, why, where, when, and how. These will help you narrow down your search.
Think of them like you would a client, you want to speak to them in person or via phone to start building a relationship.
Once you have considered the above, you can start to find the right cause to support you and your business. It’s also incredibly important to research every cause before you commit to them. Make sure it’s going to be a beneficial partnership for both sides. The cause you choose may also have their own ideas on how you could help support them. Think of them like you would a client, you want to speak to them in person or via phone to start building a relationship.
There are plenty of organisations out there that will appreciate the support you can offer them. Make sure it’s a cause you are truly passionate about and motivated to support.
Remember, these are also all questions they will ask you about your business! The above should help narrow down your search and find a cause that aligns with your business.
At Thompson Alexander we have several outreach programs on the go and causes that we support. Below are some of the causes we work with and how we support them to give you some ideas
Our latest is Pride in St Neots. Pride in St Neots is a volunteer led organisation that promotes and raises awareness of the LGBTQIA+ community and issues. They provide a platform for every part of the LGBTQIA+ community. For every CV writing service that we sell, we donate £5 to their cause. Some of our team also volunteer their time to support the running of the organisation.
We also support Urban Synergy, an award-winning mentoring charity helping young people to reach their full potential. We help raise awareness and assist with Social Media campaigns. We also offer CV writing support and interview skills for young people. The aim is to empower them to achieve their aspirations and recognise their potential.
The main takeaway is that there are many ways you can support a cause, financial or otherwise. What is most important is finding charity that is right for you. If your gut instinct is saying otherwise, or the cause doesn’t align with your ambitions, then go back to the drawing board. There are plenty of organisations out there that will appreciate the support you can offer them. Make sure it’s a cause you are truly passionate about and motivated to support.
Written by Phoebe Blair
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